Recently I had the privilege of watching a webinar on creating videos for non profits that actually are effective. This is something that I have been struggling with, because I don't feel like I fully understand the rules of the game. So if you are like me, I found this webinar from ArtezInteractive to be quite helpful at putting some goals and parameters in place for the creativity to have some structure. I hope you find it as helpful as I did.
I would also recommend the other learning videos on the Artez site, which seem incredibly relevant to non profits working in a creative, online world.